Our business values

Our business valuesShow all

Our values Hide

At the heart of our global business are our values. These are the principles that determine the way we behave and what we believe. They also bring us together as a family, giving us a common culture, and they inspire trust and loyalty in our people.

Caring Hide

We genuinely care about people’s health and wellbeing. We exist for no other reason.

Respectful Hide

We respect people’s individuality, privacy and dignity and try to respond to their individual needs.

Ethical Hide

We are committed to acting responsibly and in the best interests of people and environment.

Enabling Hide

We use our knowledge and experience to help people choose the solutions that are most appropriate for them.

Dedicated Hide

We are dedicated to providing a professional, reassuring service and seek opportunities to go the extra mile to exceed people’s expectations.

Accountable Hide

We are accountable for the quality, efficiently and value of our services, and act in the best interests of our customers.

Our ethical approach Hide

Bupa recognises and supports the principles set out in the International Code of Medical Ethics, produced by the World Health Organization, and in government guidance with regard to personal health information. This policy also draws from the Tavistock Principles published by the internationally based World Medical Associaton..

Vision Hide

Bupa’s vision is 'taking care of the lives in our hands'. This is an important responsibility, which applies across the company, not only to the lives of all our customers but also to those of our employees. In a healthcare company there are professional responsibilities and codes that apply particularly to clinical employees, but which also apply to any employees in contact with healthcare customers and patients.