Latest figures released today by Bupa reveal that only two percent of critical illness claims were declined due to non-disclosure and less than ten percent were turned down because they did not meet the policy definition.
Steve Casey, head of product development at Bupa Individual Protection said: “This is good news for customers, particularly when you compare the stats with the same period last year*. The reductions are a result of improvements in our policies to make them easier to understand. The other important factor, which is extremely helpful, is clarity and guidance from intermediaries when customers place their trust in Bupa.
“It also shows that the developments we have introduced since reviews by the Association of British Insurers (ABI) two years ago are working for the benefit of our customers. They tell us that claiming is quick and easy and the financial cushion helps alleviate the stress associated with a critical illness."
Bupa was one of the first critical illness providers to reduce premiums if there are exclusions on a policy. The average amount paid out by Bupa for critical illness claims continues to be in excess of £98,000 and the average time a person has held a policy being 33 months. Cancer continues to top the list of critical illness claims, accounting for seven out of ten claims by women and half of claims for men.
Bupa's critical illness cover has achieved five star rating from Defaqto, a leading independent research company which rates products across the whole market.